Follow is important
We all know that following up on a lead is important, but read this:
Many things with lead generation seem easier than they are. Take sales lead follow-up for example, research shows that sales people do not fully pursue around 70% of leads generated by marketing. That amounts to literally billions of wasted marketing dollars. The speed of lead follow-up is a major contributor to this problem.B2B Lead Generation Blog: Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale
70%! Hmmm…. I’m thinking this is an area that I can improve. You?
